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Top 5 Insights for Businesses to Win With the South African Women
Originally published in the Star & Cape Argus newspaper. Women make up an increasingly powerful and lucrative target market that cannot be ignored. However winning with women can be tricky. The...
View ArticleSimple Solutions for Growth: The Rules for Winning Marketing in Africa
Africa – a continent of 1.1 billion people, 65% under the age of 35, with growing economies and increased middle class spending power – is every marketer’s dream. But doing business in Africa can be...
View ArticleThe Business of Beauty in Africa
The case for Africa to be the next big source of business growth has been made. Obama’s recent visit to East Africa to encourage bilateral trade between African nations and the USA, and the rapid...
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